L'Oreal Professionnel haircare, explained: which range is right for your hair

L'Oreal Professionnel is the salon-only haircare and hair colour division of L'Oreal Group, founded in 1909 and still one of the most widely used professional brands in Indian salons today. Its range spans haircare, hair colour, and styling, organised into distinct lines depending on hair concern.

The core haircare lines

Absolut Repair targets damaged or chemically treated hair, aiming to restore strength and reduce breakage. Xtenso Care is built specifically for salon-straightened hair, focused on manageability and moisture control. Serie Expert is the brand's broader everyday professional range, with sub-lines addressing frizz, density, and scalp concerns.

What's new for 2026

L'Oreal Professionnel has named 'Bronde Blends' — a soft brown-to-blonde colour technique using its iNOA, Majirel, and Dia Color lines — as a key colour trend for the year, reflecting a broader shift toward low-maintenance, multi-dimensional colour work suited to a range of Indian skin tones.

Should you choose salon-professional over drugstore haircare?

Professional lines like this are generally formulated for higher concentrations of active ingredients and are typically recommended alongside an in-salon treatment rather than as a standalone home fix. If your hair is chemically treated (coloured, straightened, or bleached), a professional-grade repair or care line is usually a better match than a general drugstore shampoo — but for undamaged hair, it may be more product than you need.